Jessica Alba doesn’t take any of her roles lightly. Whether she’s performing as an actress, business owner or mother, this star is dead set on doing her best. Recently named one of the 100 most creative people in business for 2012, Jessica Alba is seen here with daughters Honor and Haven.

Speaking of the inspiration behind her business venture, The Honest Company, Jessica Alba explained, “Being a mom is the most profound experience I’ve ever had. When I became a mom, I finally became the person I am, that I always should have been.”

The actress, whose business partner is Christopher Gavin, when on to say, “It’s the most satisfying job in the world. But, it can also be overwhelming and confusing. I created The Honest Company to help moms and to give all children a better, safer start.”

The Honest Company offers premium plant-based disposable diapers, as well as wipes, shampoo and cleaning supplies for the family.

photo: Fastcompany